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You’ve probably heard or seen the letters NFT over the last few months, but may not fully understand what they are, and why your brand should care. In this article, we'll explore the NFT landscape, explain why they're becoming such an important part of the digital landscape, and how brands are getting involved.
The digital landscape experienced several years worth of accelerated change in only a matter of months as ecommerce companies were forced to innovate to meet increased demand from customers sheltering at home. Whether it’s for safety or convenience, consumers will continue to use digital channels to research and purchase goods, and smart businesses must adapt quickly by levering these 3 three trends.
