+3,390% Organic CTR / 550% ROAS
This beloved California furniture brand’s ecommerce performance was suffering from a clunky, unoptimized and non-mobile friendly website, making them all-but invisible in organic search. Couple that with a lack of brand awareness outside of California, and both their organic and paid search efforts were lagging.
For a new site launch, Interstellar created an intentional SEO strategy to incorporate high volume keywords into the site and addressed numerous technical and structural site issues, resulting in 42,203% increase in organic clicks and 3,390% increase in organic CTR just one month after launch. The expanded organic search coverage helped improve brand awareness, and through effective paid search campaign management, Interstellar secured an average 550% ROAS across all AdWords campaigns.