Since it began streaming in April 2006, Spotify has risen to become a potent marketing channel. Both small and large businesses can use the platform to reach and interact with more than 320 million listeners around the world.

While about sixty million users pay for a premium ad-free experience, there is a mass of 280 million listeners you can reach when you advertise on the channel. If you are considering advertising your brand or products on Spotify, it pays to understand how advertising works on the platform and how you will benefit.

How Advertising on Spotify Works

Spotify has two types of users: 1. the freemium user who listens to streaming music on the platform without paying and is, in return, served ads; and 2. the premium user who pays to not receive ad content. The channel serves freemium users with unskippable audio ads after every 15 minutes or so.

Spotify also offers web format advertising on the desktop platform as well as on their mobile app. This offers businesses broader ways to reach their target audiences. With ads on the app and desktop platform, users can reach the advertiser's landing page by clicking on the ads.

There are other ways you can advertise your business on Spotify, such as sponsoring a Spotify Session. This can be costly, but it is a great way for a business to get users to view/listen to an ad in exchange for half an hour of uninterrupted music.

Why Advertise on Spotify?

Spotify offers a self-serve advertising platform that allows advertisers to serve tailored ads to their target audience. With a minimum budget of just $250, you can get as much as a whole minute to put your brand out there.

Spotify has also invested a lot in developing a simplified audio and video ad creation studio. The ad studio is simple to learn that entrepreneurs can create their own ads using a massive inventory of assets and media.

If you are looking to advertise where your competition likely are not, consider advertising on Spotify. Contact us for professional help to advertise on Spotify.