If you're looking to catch attention, connect with your audience, and level up with your follower count, you'll want to pay attention to what's happening in the realm of Instagram Reels.

Reels: The Next New Thing

Gone are the days when influencers, brands, and content creators went all in on hashtags in order to reach their audience. Instagram is now making audience growth more possible than ever through Reels.

Reels is Instagram's short-form video feature. With a similar look and feel to viral video platform Tik Tok, Reels allows users to post fun, informative, and entertaining video clips. In addition to posting directly to followers' feeds, however, Reels also appear in keyword searches and can be featured in the weekly Instagram spotlight "Reels Star Search."

In short, Reels allow for a broader exposure, allowing your content to reach users beyond both your own followers and drive your engagement further than hashtags.

Reels Put You on the Map

At this point, Reels make you more discoverable than nearly anything else you could do on Instagram.

That's because even if you're never featured in something like "Reels Star Search," people can discover your Reels in four separate ways:

Under the Reels tab in their home screen navigation
Under the Reels tab on individual profiles
While scrolling in their Home feed
Through the Explore page

In short, Reels gives an almost unparalleled visibility boost.

Extra Life on Tik Tok

If you're already going to the trouble of creating compelling video content to use as Instagram Reels, you can always consider cross-posting good content to Tik Tok as well. That way your reach can extend even further with minimal extra effort.

Interstellar Can Help

To learn more about leveraging Instagram Reels to gain brand awareness and promote your business, drop us a line.