Marketing across different generations necessitates a thoughtful approach. As a brand, you have to remain constantly aware of the tendencies and habits of the different age groups that you target.
For most brands, millennials and Gen Z make up the highest percentages of their customer base. How then do you deliver targeted marketing to each of these groups to turn prospects into actual customers?
The Difference in Generational Media Consumption Behavior
Millennials are tech-savvy and lean towards sharing what's already online instead of creating content for themselves. Gen Z, on the other hand, are content creators who leverage the different social media platforms to share the original content they have developed.
Gen Z are considered to be digital natives. This generation is more racially and ethnically diverse than millennials, and generally just more “woke” (to use a word that will certainly show that I’m not a Gen Zer!) in terms of welcoming and advocating diversity. And it has been theorized that Gen Z are relatively more educated than their predecessors. Still, this generation is careful not to box themselves in to these or any other stereotypes.
Tips for Marketers Looking to Reach and Engage Gen Z
Marketing and engaging Gen Z can seem like a daunting prospect. Fortunately, marketing for this segment is easier than you'd think. Some tips for reaching and engaging Gen Z include:
Emphasizing Eye-Catching, Visual Content
As you engage with Gen Z, you want to be aware that no clear rules exist regarding curating your content. As such, you want to create eye-catching visual content that helps your prospect identify with your brand. This content should specifically speak their open and accepting personality, thus inclining them towards supporting your brand.
Include Interactive Content
Interactive content influences the purchasing decision as it makes it apparent that you value your customers' input. This interactivity is the key to engaging with younger shoppers—those who have voice and want to use it—with who you intend to engage with your brand.
Invest in Time-Sensitive Posts
The fear of missing out (FOMO) is a strategic play that brands can use to reach and engage Gen Z. As such, you want to be a constant fixture in your follower's feeds. You need to create posts that boost the buzz around the message or product you are trying to push at appropriate times.
As you develop an ecommerce platform for your business, you want to identify marketing strategies for the most significant age groups interacting with your brand. These tips should help you sufficiently capture Gen Z as they are more inclined towards content creation, which should further propel your brand.
If you’re looking to reach and engage Gen Z, or need help connecting with any specific generation or target market, we can help. Drop us a line today to start the conversation.